The GHARAGE was established to challenge the status quo of travel and retail and envision the traveller’s journey of tomorrow.
We identify the relevant shifts in culture, technology and design and anticipate future consumer, travel and shopping behaviours.
We use these signals to create more meaningful experiences for global travellers along their entire journey and to help transform Gebr. Heinemann for the next era of travel retail.
We inspire & transform
We believe the future is created by all of us, together. That’s why our Strategy & Foresight unit acts as a dedicated consultancy to Gebr. Heinemann, inspiring and fueling their transformation strategies. It informs and leads our very own GHARAGE venture building process and helps identify new partnership and investment opportunities. And it strives to ignite new thinking and change within the travel and retail industry at large.
We innovate & create
We do not only spot business opportunities. We seize them to drive change. Our Venture Building unit is the engine to deliver new business models, innovating the status quo, but even more so: creating what’s next. It’s here that we experiment, build, test and iterate. Our prototypes are validated directly with Gebr. Heinemann’s current customers and users or entirely new target groups.
We partner & accelerate
We believe in entrepreneurs who are passionate about shaping the future. As the Vision Hub of Gebr. Heinemann, we have access to 140 years of entrepreneurial experience in a highly diversified and competitive global retail landscape. Our Venture Investing unit works on building our network within the travel and retail start-up ecosystem, seeking exchange and partnerships on eye-level with early-stage start-ups and fostering the individual strength of each party to create added value.
We cultivate our own culture. We move with the spirit and speed of a start-up and leverage the power of our mothership Gebr. Heinemann whenever useful.
Our ambition is to create meaningful impact. We turn ideas into profitable businesses which bring longterm value to Gebr. Heinemann and travellers alike.
We are the vision hub of the leading family business in global travel retail. A human-centered and data driven approach to everything we do is part of our DNA.
Vision Hub Gebr. Heinemann